We all know that sitting by the phone and waiting for it to ring is not helping our business.. but knowing what to do can be a little over whelming. Here's my favourite three marketing strategies that I use for Bitsa Bernard Photography to ensure my calendar is full, and my bank balance is happy.
1. Third Party Marketing
Most of my clients come from a voucher system with third party businesses. I have found that building relationships with those businesses around you can be so super helpful.. especially for ensuring you have a steady income year round. This May, for example, I was a little bit quite.. and as I was about to leave the country for four months I really needed to be busy. I simply reached out to two businesses who I have formed relationships, and we actioned a plan. May became my biggest month EVER, with our revenue over $20,000.
Instead of asking a vet to hang your work, why not give them vouchers to gift their clients a session, so that the art can be of their own clients? Not sure how to go about it? Check out my guide under e-books.
Competitions can be ran in many ways as a marketing strategy. Through Bitsa Bernard I've successfully booked shoots through competition boxes at events, in other business and through social media, but my all time favourite competition strategy is a Dog of the Year (or month) competition.
Dog of the Year competitions give your clients an excuse to brag about their photo shoot, shows them you’re grateful by giving away a prize, and gives their friends (and your other followers) a reason to book now! My first 35 bookings for 2018 were all as a result of a Dog of the Year competition. I offered vouchers to eligible voters who went on to place orders.
You can replicate my competition strategy, with the use of my step-by-step guide to running a competition as a $0 marketing strategy. Included in the guide is the steps, phone call scripts, text and email templates, social media post samples, voting page samples and more.
3. HoST a FUNDRAISER
Fundraisers are super popular ways to book portraits, but don't forget they don't have to be fundraiser photo shoots, they can be other events too.
I recently hosted a fundraiser workshop, "Instagram Photography for Pet-Parents". The workshop was a great way to raise funds for a local family and their son's assistance dog, share some of my knowledge so their photography improves and of course, get people talking about Bitsa Bernard. Sharing my knowledge also led to the attendees seeing me as an expert in pets and pet photography which helped to build trust. At the end of the workshop I had a special offer for attendees who booked a photoshoot on the day which proved popular.
If you're interested in hosting an event, I would recommend working with another business or someone with a following to help spread the word. I worked wth two local businesses and a "social media influencer" to make this event successful.
There's a common theme that you might be noticing throughout all my marketing strategies- I never go it alone. I have spent time building strong relationships with my clients, other local businesses and the wider community, all whom want to see my successful and as such, are happy to help if I ask for it. In asking for help though- I am always ensuring that I give back. Give, give, give, take, give, give give.
I absolutely love sharing what I've learned through my experience, so that other photographers can get to where I am sooner which is why I offer mentoring. I have a monthly marketing group of pet photographers which is exclusively for my mentor students. After your 3 hour intensive, or 6 week program, during which time we ensure your pricing is right, your systems are streamlined, your message is clear and your sales techniques are rocking.. you can join us each month to discuss a new strategy each month. Sound like something you'd benefit from? Schedule a free chat!